Web & Graphic Designers · Updated July 2026
✓ HMRC-sourced

Making Tax Digital for Web and Graphic Designers —
Deposits, Retainers & Stock Assets Explained

📅 28 July 2026 ⏱ 7 min read Editorial policy ↗

Project Deposits Count When You're Paid, Not When You Deliver

Design work is often billed as 50% deposit upfront, 50% on delivery, or in project milestones. Under the cash basis, which most sole traders use, each payment counts as income on the date you receive it — so a deposit taken in March for a website delivered in June is reported in the March quarter, and the final payment in the June quarter. This timing matters more than it seems, since a run of deposits taken late in one quarter can shift your reported income between periods in a way that doesn't match when the actual work happened.

Retainers, One-Off Projects, and Marketplace Platforms

Many designers run a mix of ongoing monthly retainer clients (predictable, recurring income) and one-off project work, sometimes sourced through platforms like Upwork or 99designs that take a commission before paying out. As with any platform work, your qualifying income is the gross project value before the platform's cut, not your net payout — the platform fee is claimed back separately as a business expense.

Worked Example

Sienna. Freelance web and brand designer with three monthly retainer clients, plus occasional one-off projects sourced partly through Upwork.

Monthly retainer income: £21,600
Direct one-off project work: £8,400
Upwork projects (gross, before platform fee): £4,800
Total qualifying income: £34,800 — above the £30,000 Phase 2 threshold. Sienna joins MTD from April 2027. Upwork's service fee is claimed back as a business expense against her profit, but her qualifying income is the gross project value before that fee, not her actual payout.

What You Can Claim

  • Software subscriptions — Adobe Creative Cloud, Figma, website hosting and builder tools
  • Stock assets — fonts, stock photography, icon libraries
  • Platform fees — the commission taken by Upwork, Fiverr, or 99designs
  • Equipment — laptop, monitor, graphics tablet, usually claimed via the Annual Investment Allowance
  • Home office costs proportionate to business use
  • Professional indemnity insurance
  • Portfolio and marketing costs — your own website, advertising
Quick Check
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Best MTD Software for Web & Graphic Designers

Software links are affiliate, help fund CheckMyMTD. Recommendations based on ease of use for self-employed income tracking.

Frequently Asked Questions

When does a 50% deposit count as income?

Under the cash basis, which is the default for most sole traders, it counts as income on the date you receive it, not the date you deliver the finished project. A deposit taken in one quarter and the balance paid the next means each payment is reported in its own quarter.

Is my qualifying income what Upwork or Fiverr pays me, or the full project price?

It's the full gross project value before the platform deducts its commission. The platform's fee is claimed back separately as a business expense, reducing your taxable profit but not your gross qualifying income.

Do I combine retainer income and one-off project income?

Yes, all self-employment income combines into one qualifying income figure, whether it comes from ongoing monthly retainers or one-off project work.

Can I claim my Adobe Creative Cloud subscription?

Yes, software subscriptions used directly for client design work are a normal allowable business expense.

I do some design work alongside a full-time employed job. Does that change anything?

Your self-employment income needs its own Self Assessment reporting once it's above £1,000 a year, but your employed PAYE income is handled separately and doesn't combine with your self-employment income for the MTD threshold.

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